top of page

A Legacy of Craftsmanship, Carried Forward

Founded in 2001 by Tushar Shah, our family-run jewellery house has built its name on trust, artistry, and timeless design. From gold and diamond heirlooms to modern, minimalist creations, we have always believed jewellery is more than adornment — it is a story, a memory, a legacy. Today, under the vision of the next generation, Shubh Shah continues this tradition, blending heritage techniques with contemporary design to create bespoke pieces for clients across India and beyond.

Milestones That Define Us

Diamonds and precious stones on black background, showcasing materials for personalised jewellery.

2005 — Expanding Craft
From gold heirlooms to diamonds and precious stones, the collection begins to grow.

Portrait of Shubh Shah, next-generation leader carrying forward the family jewellery legacy.

2020 — A New Generation Steps In
Shubh Shah joins the business, bringing fresh vision and modern design sensibilities.

Portrait of founder Tushar Shah, visionary behind bespoke customised jewellery in Mumbai.

2001 — The Beginning
Tushar Shah establishes the family workshop in Mumbai, rooted in trust and craftsmanship.

CAD drawing of a ring, illustrating the design process of customised jewellery in Mumbai.

2012 — Customisation Becomes Our Core
Bespoke, made-to-order jewellery becomes the heart of our work.

Father and son standing before a projected world map, symbolising global expansion of customised jewellery.

Today — Heritage Carried Forward
Serving clients across India and abroad, blending tradition with innovation in every piece.

Why Clients Trust Us

Numbers that reflect our journey, craftsmanship, and commitment to excellence.

20+ Years

of heritage and craftsmanship

500+ Custom Pieces

created across gold, diamond, and precious stones

10+ Cities in India

serving clients from Mumbai to Delhi and beyond

5+ Countries Abroad

bespoke creations delivered worldwide

0 Compromises

on quality, authenticity, or discretion

Diamond and gold kundan chandelier earrings resembling yellow diamonds, luxury gold jewellery in Mumbai.

Craftsmanship & Sustainability

Handcrafted with Purpose

At our Mumbai workshop, every piece is designed and finished by skilled artisans who carry forward techniques refined over decades. We believe that true luxury lies in care — for our craft, for our clients, and for the world we live in. Alongside traditional gold and precious stones, we also offer lab-grown diamonds and responsibly sourced materials, giving you timeless beauty with a conscious choice.

The Principles We Stand By

Our jewellery is more than design — it’s guided by values that define who we are and how we create.

  • Trust

  • Craftsmanship

  • Innovation

  • Personalisation

  • Heritage

For us, jewellery is not just crafted — it’s cherished. Each creation carries a story, a memory, and a promise of lasting value. As we carry our legacy forward, we invite you to be a part of it — to create pieces that are uniquely yours, built to be treasured for generations.

bottom of page