Why Does Every Generation Value Jewellery Differently?
- Safia Merchant
- Nov 11
- 1 min read
Jewellery has always been an emotional investment—but its meaning shifts from one generation to the next. From heirloom gold jewellery to sleek diamond jewellery in Mumbai, each era redefines what adornment truly means.
The Legacy Keepers: Older Generations
For parents and grandparents, jewellery symbolises stability, wealth, and family pride. Their collections feature traditional craftsmanship—temple necklaces, kundan sets, and timeless bangles that embody heritage.
The Modern Minimalists: Millennials & Gen Z
For younger buyers, jewellery is an expression of individuality. They seek lightweight designs, lab-grown diamonds, and versatile pieces that match everyday life. Meaning now comes from design and purpose, not just price.
Bridging the Generational Gap
Customisation has become the bridge—reviving heirloom jewellery into modern silhouettes. By redesigning ancestral pieces, today’s clients celebrate the past while expressing their present.
Every generation values jewellery differently—but its emotional essence remains eternal.
Redesign your legacy, or create your own.
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